Building Herd Immunity Against Human Cyber Attacks

Building Herd Immunity Against Human Cyber Attacks

Building Herd Immunity Against Human Cyber Attacks

Looking into Herd's new ability to protect against human risk

Brandon Min - HERD Security

Brandon Min

Sep 7, 2025

Welcome to Herd Security. Our mission is to simplify cybersecurity for everyday users and empower them to become active participants in organizational cyber defense.

What Does Herd Do? 

No human layer of security can improve without engagement from employees. That’s why we created the fastest, easiest, and most scalable way to build an organization-specific security engagement program from the ground up in minutes. 

Herd does this by providing AI tools to help security professionals quickly create every aspect of a security engagement program. Examples include: 

  • Generating training content in minutes 

  • Designing phishing simulations across multiple attack vectors

  • Sending a new policy for user attestation 

  • Event-based “Runtime” training based on security events 

  • Building automated apps and workflows to improve efficiency and scalability 

We understand that every organization is at a different place in its cybersecurity journey. That’s why Herd was made to be flexible and help security teams shape a program around what their users need, instead of making their users comply with what the platform provides, which happens far too often in security. 

Why Herd?

Over the last several months, we have spoken to over 200+ security practitioners. During our conversations, we learned quickly that the pains of human risk were extremely high, with no clear solution on how to tackle the issue. The most common solution we found was entrusting security awareness training as the cornerstone of their defense. 

As we continued to watch people struggle with cybersecurity, we knew there must be a better way: A way to not only train users with the proper knowledge but also make them actively engage in cybersecurity. This was confirmed through our research; many security leaders said that even a 20% increase in user security participation would lead to a 50% reduction in human cyber risk. 

Introducing Herd’s Security Engagement Platform

Herd’s Security Engagement platform is our answer to these challenges. By harnessing AI, we have developed a solution that dramatically reduces the time and resources required to create, manage, and continuously iterate on a security awareness program. With Herd’s platform, security teams can expect: 

  • Reduced hours spent building training content: With Herd AI tools, modules are built in minutes instead of weeks or months. 

  • Increased user engagement: Employees interact on a normal basis with trainings, simulations, policy changes, and more. 

  • Increased report rate: Employees report a higher level of potential phishing and cyber attacks. 

  • Reduced internal risk: Risky behavior is monitored and trained on within minutes of its occurrence.

Why Now? 

When the company was founded, we saw two major shifts happening due to the ever-growing AI landscape. The first is that Gen-AI attacks against users will continue to grow, making user security more paramount than ever. The second is that AI tools provided the opportunity for security teams to scale a customized security program. Rather than spending months to develop a single training for a small group of users, AI allows teams to create programs and trainings in minutes at the scale of an entire enterprise. 

What Makes Us Different? 

One of our advisors told me, “In a crowded space, you have to be 100x better. People will hold you to a higher standard.” We have taken this to heart since we wrote our very first line of code. 

As a key difference, we hyper-personalize lessons and curate them to different learning styles. Everyone learns differently, and many platforms in other sectors have shifted to adapt. Learning a new language is easy with Duolingo or a DIY project on YouTube. But with cyber, we saw vastly slower adoption. Our platform allows for hyper-personalization with minimal input from both admins and users. 

Our second differentiator is the ability for admins to truly take control of how they want to run a security program; no more one-size-fits-all approach for teams. Without Herd, the time it takes to customize an awareness program was impossible to perform at scale without more headcount. This is now easily possible with the AI tools Herd puts at the team’s fingertips. 

Join The Herd

Herd Security is currently deployed across multiple startups and enterprises. To get started, we simply hook into your pre-existing identity solution in five minutes. Learn more directly from our team and see how we can be an excellent fit for you. 

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